“After 20 years working with leading corporations and a proven track record spearheading innovative and results-driven marketing campaigns, I decided to focus on what I enjoy most – helping others grow their business.”
With over 20 years of experience working with leading corporations in the hospitality industry, Eric has a proven track record of spearheading innovative and results-driven marketing campaigns.
Prior to starting Get It Done Marketing in March 2017, Eric changed the face of marketing at Times Square’s number one attraction – Madame Tussauds New York, Merlin Entertainments highest profile midway attraction in North America. Eric oversaw the successful launch of the world’s first “hyper-reality” VR experience as a part of the incredibly effective marketing of an immersive Ghostbusters Experience, the attraction’s largest and most significant capital expansion in a decade. With his clear insights, strategic development and effective leadership, Eric championed a new era of interactivity and engagement for the brand.
Between 1995 and 2014 Eric worked at multiple Six Flags theme parks with progressive experience in the operations, sales and marketing divisions. Most recently, he spent six years as the Director of Marketing and Sales at the Six Flags Great Escape Theme Park, Lodge and Indoor Water Park where he led a team of talented professionals through annual marketing and PR plan development driving B2C and B2B attendance, revenue and brand awareness. He directed all marketing efforts for a high-profile resort in a small upstate NY tourist town, successfully managing a balance of strategic and tactical marketing efforts driving three record season pass sales years and the first profit in the hotel’s history.
As a member of the senior staff, Eric guided his peers through a rolling, long-range strategic plan using market research and historical data to identify trends past and present shaping capital investment strategy and providing forward looking, five-year business projections.
Community was a key focus of his time in Lake George. Developing and managing relationships with hotel owners, town residents, business and community leaders as well as local politicians was a part of his daily routine. Eric served on two non-profit boards, Habitat for Humanity and the Lake George Regional Chamber of Commerce and CVB in addition to the Queensbury Roundtable, a group of local business leaders and politicians working to drive awareness and tourism to the town.
Eric’s specialties range from data analysis to strategic planning & development, entrepreneurial project management, sales management, public & community relations.